rogue cheerios

17 days until the Winter Olympics begin.

Several weeks ago, I saw murmurs about this Proctor and Gamble Sochi ’14 ad. I ignored them.  As we get closer to the lighting of the torch, however, this ad will start making the rounds:

This ad is a follow-up to an earlier P&G campaign during the London summer olympics in 2012. A brief skim of tweets using the hashtag #ThankYouMom, I see the ad is getting great reviews. People called it great advertising. They’re calling it a tearjerker.  I didn’t like that one either. I ranted about their ad over a year ago.

But I KNEW that I would just hate the ad when my husband came home last week and asked me if I’d seen it. I told him that I hadn’t and asked him if it was more of the same.

He surprised me with his review. He told me that…

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